The sender name is the name that appears to the left of the sender email when you receive an email ("Marion from ShopiMind" in the example below):
Choosing an effective "sender name" (or "name from") for your email marketing campaigns is essential to encourage recipients to open your emails. Here are a few tips on how to choose the right name:
Personalisation: Use a name that sounds personal and human rather than a generic address. Using the name of a real person from your company can create a sense of trust and familiarity.
Brand recognition: Use your company name or a recognisable abbreviation. This will allow recipients to immediately know who is sending the email and will reinforce your brand awareness.
Clarity and relevance: Make sure the name you choose is clear and relevant to the content of the email. Avoid vague or ambiguous names that could mislead recipients about the content of the email.
Personality and tone: Choose a name that reflects the personality of your brand and the tone of your message. Whether it's formal, professional, friendly or playful, the name should match the image you want to project.
Testing and analysis: Carry out A/B tests to compare different sender names and analyse open rates to determine which works best with your target audience.
Regulatory compliance: Make sure that the name you choose complies with email marketing regulations, particularly with regard to sender identification.
By following this advice and taking into account the preferences of your target audience, you can choose an effective "name from" that will increase the chances of your emails being opened and read.
