Discover the advice of Sylvain Cabaret, ShopiMind Partner since 2016 & E-commerce expert.
The goal? Learn how to structure, personalize & optimize the performance of your automated scenarios 🎯
⚫ 00:00 Introduction
⚫ 01:15 ShopiMind Presentation
⚫ 01:40 Presentation of Sylvain Cabaret, E-commerce Expert
⚫ 06:00 Introduction to the Webinar Marketing Automation
⚫ 11:10 The different ShopiMind channels
⚫ 15:40 How to design effective Email templates?
⚫19:50 How to customize & set up your sign-up pop-ins?
⚫ 23:05 How to structure the content of your different messages? (subjects, message bodies, etc.)
⚫ 27:30 How to segment your strategy?
⚫ 29:50 The key segments to use in your strategy
⚫ 31:30 How to send your messages at the right time?
⚫ 32:47 The different offers to use in your strategy (discount, free shipping, etc.) ⚫ 34:15 Examples of automated scenarios based on your goals: acquisition, retention, conversion, and loyalty
⚫ 36:48 Conclusion
⚫ 40:40 Questions / answers #ecommerce #marketingautomation #emailmarketing
