Good database hygiene is essential for good deliverability.
It is important to follow a few rules:
Have an Opt-in or even double Opt-in contact list.
A good bounce processing system.
Proper management of unsubscriptions.
Treatment and quarantine of Feedback Loops (or complaints).
Avoid spamtrap addresses (trap emails).
The 3 indicators to monitor in your email campaign statistics are:
Bounce rate: If the majority of your bounces are hard bounces (non-existent addresses) and exceed 2%.
Open rate: An abnormally low open rate may indicate that your database contains mostly inactive emails.
Spamtraps: there is no data feedback on spamtraps. Indeed, they are trap addresses so it is impossible to identify them. However, ShopiMind is able to alert you when a too large number is hit.
If the hardbounce or spamtrap rates are too high or if your open rates are too low, you risk damaging the reputation of your sending domain, which will probably result in deliverability problems.
If your hard bounce rate is too high, it means that your email address collection is not optimal. ShopiMind can help you clean your database of hard bounces before sending your emails. Do not hesitate to contact us at deliverability@shopimind.com to learn more.
If ShopiMind alerts you to a too high number of spamtraps, then you will need to use the deliverability filter in the segmentation options of your mailings to reduce the population of your mailings to the most active and new subscribers. ShopiMind can activate it automatically if the number of spamtraps is too high and is likely to damage the reputation of sending IPs.
Finally, if your open rates are too low due to a too high number of inactive emails, you can also use the deliverability filter to target only your active population and new subscribers. This filter is customizable to find the right balance between sending volume and performance.
If you have any questions about these different optimizations, you can contact us at deliverability@shopimind.com.
It's up to you !
