Deliverability
The deliverability* of an email is the fact that the email sent reaches the recipient's inbox.
It is impossible to calculate the deliverability rate. It is the rate of delivered emails that is calculated.
It is important to understand the difference between the email delivery rate and the deliverability rate.
To do this, here is a simple diagram of the path of an email sent from ShopiMind :
1. The Shopimind interface (Proxima) sends the email to the mail servers of each mailbox provider (gmail, hotmail, yahoo etc…)
2. Once the email is sent, the mail servers accept (delivered email) or reject the email (bounce). ShopiMind receives feedback at this stage. It is therefore thanks to these returns that we can calculate the rate of emails delivered.
3. Once the email has been accepted, it passes through various antispam filters specific to each mailbox
4. Following their analysis, the antispam filters make the decision to place the email in the inbox or in the unwanted box (spam). ShopiMind does not receive any feedback at this stage. This is why it is impossible to calculate the deliverability rate.
Bounces
The first indicator, the bounce rate, will give us information on the first level of filtering.
There are two types of bounce:
The hard bounce is generated when targeting an address that does not exist or no longer exists.
The soft bounce is generated for any other type of error:
The soft user bounce linked to the user's box (ex: full box)
The soft technical bounce linked to a technical problem (ex: network problem, etc.)
The soft block bounce linked to a deliverability problem (ex: blacklisting, etc.)
It is therefore the study of soft bounces and particularly soft block bounces that will help us analyze deliverability.
You do not have direct access to the details of the bounces. So if you observe an abnormally high bounce rate, contact the deliverability team at deliverability@shopimind.com so that they can analyze your results.
The openings
The second indicator, the opening rate, will allow us to estimate the deliverability (if your emails arrive in the inbox or in spam).
A drop in your open rates can be indicative of a deliverability problem. An email that arrives in spam being much less visible to the user.
It's your turn !
